SymphonyOS


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About

SymphonyOS is the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools.

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Senior PR Strategist
Jonathan Streetman
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Current News

  • 01/25/202401/25/2024

SymphonyOS brings AI marketing power to CD Baby’s 2M artists

SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with CD Baby to bring more sophisticated tools to independent artists that replicate what would typically require a full marketing team to accomplish. Through this new alliance, artists who distribute  their music through CD Baby can access SymphonyOS tools to seamlessly build their businesses, and execute marketing campaigns to increase their streams and grow sales.

"At CD Baby, we are committed to...

Press

  • Business Insider, Highlight, 05/23/2024, 14 music-tech startups helping to shape the business as it's shaken up by AI Text
  • Music Business Worldwide, Feature story, 01/30/2024, SymphonyOS partners with CD Baby to equip 2M artists with AI-powered marketing tools Text
  • Billboard, Highlight, 01/26/2024, The Deals: Drake’s OVO Sound Heads to Santa Anna for Distribution; WMG Strikes A&R Deal in Pakistan Text
  • Music Ally , Feature story, 01/29/2024, SymphonyOS strikes CD Baby deal for its AI marketing tools Text
  • + Show More

News

01/25/2024, SymphonyOS brings AI marketing power to CD Baby’s 2M artists
01/25/202401/25/2024, SymphonyOS brings AI marketing power to CD Baby’s 2M artists
Announcement
01/25/2024
Announcement
01/25/2024
SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with CD Baby to bring more sophisticated tools to independent artists that replicate what would typically require a full marketing team to accomplish. MORE» More»

SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with CD Baby to bring more sophisticated tools to independent artists that replicate what would typically require a full marketing team to accomplish. Through this new alliance, artists who distribute  their music through CD Baby can access SymphonyOS tools to seamlessly build their businesses, and execute marketing campaigns to increase their streams and grow sales.

"At CD Baby, we are committed to offering new ways to support artist distribution and marketing, and SymphonyOS is one of the innovative tools we are excited to make available to our customers,” says Scott Williams, President, CD Baby. “We have been using SymphonyOS for some time and we’re excited to introduce the tool to our artists to help them grow and build devoted fan bases who support their work.”

In November, CD Baby announced its platform had grown to serve 2 million creators globally, housing over 20 million tracks. In the era of 100k+ daily uploads to DSPs, the battle for listener attention is intense. This partnership will help CD Baby artists cut through the noise. The collaboration now offers indie creators discounted access to SymphonyOS Pro via CD Baby’s Tools & Promotions page, leveraging insights from marketing principles gathered from over 125 million fans.

SymphonyOS’s AI generates and executes complete custom marketing rollouts guided by an artist’s unique goals–considering target audiences, specific channels, and recommended marketing cadence. SymphonyOS breaks down campaign and Instagram insights while tracking content with easy-to-read visualizations. SymphonyOS is one of the only tools available to creators that combines first-party fan data and fan segmentation alongside paid marketing data to unlock an unprecedented level of fan understanding for artists. 

SymphonyOS also stands as the only platform to offer artists the Forever Saves feature–allowing fans to effortlessly 'subscribe' to a creator’s releases, ensuring all new music is automatically added to their libraries upon release across major streaming platforms.

“We are all about empowering artists to grow their fan bases, and nobody has more experience helping independent creators reach fans than CD Baby,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “Now those creators can boost their growth with Symphony’s intuitive automated marketing tools in their back pocket.”

About SymphonyOS
SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

About CD Baby
CD Baby empowers music makers with everything they need to successfully distribute, promote, and monetize their music around the globe. Over the past 25 years, CD Baby has grown to be one of the largest distributors of independent music in the world. Home to over 2 million artists and close to 20 million tracks that are made available to 150+ digital services around the globe, CD Baby’s complete artist-services platform streamlines the complexities of global music distribution, rights management, and promotion—connecting independent musicians with new listeners and revenue sources so they can enjoy creative autonomy and thrive on their own terms.
cdbaby.com

Announcement
01/25/2024

12/12/2023, SymphonyOS launches Pre-Saves on Audiomack and SoundCloud
12/12/202312/12/2023, SymphonyOS launches Pre-Saves on Audiomack and SoundCloud
Announcement
12/12/2023
Announcement
12/12/2023
SymphonyOS, the product suite leading the charge in smart AI-powered marketing tools for creators, brings artist-empowering Pre-Save capabilities to listeners on Audiomack and SoundCloud via new integrations. MORE» More»

SymphonyOS, the product suite leading the charge in smart AI-powered marketing tools for creators, brings artist-empowering Pre-Save capabilities to listeners on Audiomack and SoundCloud via new integrations–leading to more streams for artists and more immediate discovery of new releases by fans. This move adds SymphonyOS to the short list of tools available to artists to run pre-save campaigns on an extensive list of music streaming services, supported alongside existing integrations with Spotify, Apple Music, and Deezer. 

Pre-Saves are the name of the game for artists dropping new music. Aside from delivering the music to a fan’s library as soon as it is released, Pre-Saves give an artist important information about their fanbase for targeted marketing. Making it even easier for fans to subscribe to new releases, SymphonyOS recently rolled out “one-click” Pre-Saves for Spotify–automatically connecting with the Spotify app to eliminate the dreaded repeated logins to pre-save.

SymphonyOS is also the only service to offer artists a Forever Saves feature, which allows fans to “subscribe” to a creator’s releases so that all of their new music automatically gets added to their library. Artists can then use the information gathered from Forever Saves to inform advertising campaigns directly within SymphonyOS’s smart automated marketing platform. 

In addition to these new pre-save integrations, Symphony and Audiomack have announced a partnership to provide users of Audiomack’s Creator App with access to Symphony Pro at a discounted rate.

“SymphonyOS gives every artist unprecedented power to run world-class marketing campaigns,” explains Audiomack CEO Dave Macli. “As a team that has championed an artist-first approach since day one, we are proud to team up with SymphonyOS to help musicians reach and engage with more fans all over the world.”

Using machine learning, SymphonyOS has trained its AI to identify key target audiences, unique to each campaign and curated using the information input by the creator. 

“We are all about giving creators more ways to reach new fans and grow their business,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “Great music is being shared on Audiomack and SoundCloud every day, and we’re excited to bring artists and fans even closer with these new integrations.”

About SymphonyOS
SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

Announcement
12/12/2023

09/26/2023, SymphonyOS and UnitedMasters join forces to grow artist fan bases with automated marketing
09/26/202309/26/2023, SymphonyOS and UnitedMasters join forces to grow artist fan bases with automated marketing
Announcement
09/26/2023
Announcement
09/26/2023
SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with the leading software and services platform for independent artists UnitedMasters to deliver smart automated music marketing tools to artists, generating music exposure that matters and growing their fan bases. MORE» More»

UnitedMasters artists can now unlock discounted access to SymphonyOS’s AI-powered marketing operating system

SymphonyOS, the AI-powered marketing operating system for creators, is teaming up with the leading software and services platform for independent artists UnitedMasters to deliver smart automated music marketing tools to artists, generating music exposure that matters and growing their fan bases. Through this new alliance, all artists who have joined UnitedMasters’ SELECT tier can seamlessly build and execute marketing campaigns to increase their streams and grow sales with access to SymphonyOS tools–with playbooks recommended in real time through the UnitedMasters app.

"Our focus is to empower independent artists to reach their full potential. A key part of that includes promotion, but executing an effective marketing campaign is getting more complex and time-consuming,” says Catherine Zielinski, Head of Strategic Partnerships from UnitedMasters. “With our SymphonyOS partnership, UnitedMasters Select artists can further let tech do the heavy-lifting, so they can maximize their time creating music and doing what they love."

By factoring in an artist’s unique goals and applying music marketing best practices, SymphonyOS’s AI generates and executes complete custom release rollouts–taking into account target audiences, specific channels, and recommended cadence. With insights and content tracking laid out by SymphonyOS in easy-to-read, transparent visualizations, artists can understand their fan bases on a deeper level.

“We recognize that UnitedMasters has built an amazing team and amazing resources for their millions of artists,” says Megh Vakharia, Co-founder and CEO of SymphonyOS. “We’re excited for them to be our first partners as we look to bring our technology to creatives everywhere who are looking to grow.”

SymphonyOS and UnitedMasters share a goal of freeing musicians of the time and resources it takes to promote their music, so that they can dedicate all their time doing what they love–creating great music. Now with distribution and promotional tools all in one place, the rollout process is streamlined and headache-free–allotting artists more time and energy to make their music.

About SymphonyOS
SymphonyOS is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of SymphonyOS—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

About UnitedMasters
UnitedMasters is the leading software and services platform for independent artists. Through our unique mix of premium music distribution services, innovative technology, and first-of-its-kind artist marketing solutions, UnitedMasters acts as the operating system that enables artists to own their futures. We fuel the careers of artists like Tobe Nwigwe, Brent Faiyaz and Liana Banks—and unlike traditional record labels, UnitedMasters artists retain full ownership of their careers and the master recording rights to their music. We connect the 1.9M+ independent artists on our platform with global brands like ESPN, Diageo and Pepsi. These connections are powered by our world class creative talent  to propel the commercial success of artists and brands in today's world.

Announcement
09/26/2023

08/29/2023, SymphonyOS closes $1 million pre-seed fundraising round, elevating strategic marketing for creators and managers
08/29/202308/29/2023, SymphonyOS closes $1 million pre-seed fundraising round, elevating strategic marketing for creators and managers
Announcement
08/29/2023
Announcement
08/29/2023
A one-stop marketing platform for creators, Symphony harnesses the power of AI to analyze millions of data points and create tested music marketing strategies that artists and labels can unleash with a few taps. MORE» More»

Symphony, the AI-powered marketing operating system for artists, creators, managers, and indie labels, recently closed a $1 million pre-seed fundraising round from strategic investors across the music and tech landscape. Backed by a circle of loyal customers and investors with a tight music focus, the Symphony’s fundraising round includes Spice Capital, GoldHouse Ventures, LVRN Records, Guin Records, as well as former Motown Records CEO Ethiopia Habtermariam and an impressive roster of artists including 21 Savage and 24kGoldn.

A one-stop marketing platform for creators, Symphony harnesses the power of AI to analyze millions of data points and create tested music marketing strategies that artists and labels can unleash with a few taps. Trained on marketing principles and over 125 million fans, Symphony’s AI automatically tracks artists’ fan bases and content across every platform to deliver deeper fan insights and suggest the most effective tactics. The result of a decade of work with prominent performers, Symphony empowers artists of all sizes to enlist the same strategies used by major labels and the biggest names in music.

“Spice Capital is thrilled to support SymphonyOS on their mission to bring AI-powered marketing tools to creators. As first-generation immigrants, Megh and Chuka are an embodiment of the American Dream–proving they could build multiple businesses in the historically gated music industry. The decision to back Symphony was an easy yes,” explains Maya Bakhai, Founder and General Partner at Spice Capital. “They have consistently been ahead of every tech trend in music and have been fearless in shipping new features that make Symphony the premiere spot for the 50M creators looking to grow their fanbase. It is clear Megh and Chuka have a recipe for success, as Symphony has shown consistent MoM MRR growth and secured partnerships with some of the largest music industry giants. There is a multi-billion dollar opportunity for an easy-to-use marketing suite, and Symphony is just in the first inning.”

“We’re all about developing talent for the long run and SymphonyOS is helping us achieve that,” says Tunde Balogun, Co-founder and President of LVRN. “It feels great that indie labels are able to take control of their own fan data, put it to work on behalf of their artists, and invite other stakeholders as necessary.”

SymphonyOS is a product of 10 years of working with artists and developing data-driven marketing tools between the co-founders. Chuka Chase and Megh Vakharia began working together in 2016 when they founded Integral Studio, a creative and digital agency that specializes in helping managers and artists engage, analyze, and monetize their fan bases. Combining Megh’s experience in computer and data science with Hulu and Chuka’s work as a technical director for Childish Gambino and Mac Miller, the duo struck the perfect balance of analytic expertise and artistic vision needed to elevate artists and their brands. 

Integral Studio’s first project was building out a website to roll out an album for the then up-and-coming SZA. Just two months after the launch of her new website, she signed with a major label. Next, Megh and Chuka built an augmented reality app for Big Sean before taking on another project with Travis Scott. 

Before long, Integral Studio had amassed data from over 25 million fans as a result of artist websites and digital projects, and Megh and Chuka decided they needed to find a way to leverage that information to benefit artists. Testing out a more traditional digital marketing campaign, they ran merch ads on Instagram and Facebook, spending $5K. By leveraging the insights they had collected over the two years prior, they generated $120K in only three days. It was at this point that Integral Studio took off and became the go-to for digital marketing, working with artists like $uicide Boy$, Future, and more. 

Realizing that they had developed a music marketing beast that could greatly benefit artists at all levels, Chuka and Megh began looking for ways to scale their services. Since then, SymphonyOS has processed over $750k of advertising budgets since its beta launch in April 2022, helping drive over 150 million streams for artists directly developed by Integral Studio.

"SymphonyOS is a vision we’ve been working towards for a long time, and it's something we built out of frustration with the status quo. We've spent a lot of time working with artists big and small, and the one thing that always stood out to us was how inadequate the tools were to actually help them make informed decisions on how to build their businesses. We've taken all of those tools, put them into one state-of-the-art, easy-to-use platform backed by our marketing AI Maestro, and built something that solves a big pain point for anyone who wants to grow. The next million creators deserve technology that helps them build on their own terms, with tools that actually empower them to own their data and grow their careers - from their first release to superstardom. We're grateful to have the support and backing of some of the biggest creatives in the world as we build towards this future every day," says SymphonyOS CEO Megh Vakharia.

About SymphonyOS
Symphony is 6 years in the making, started by a team that has spent thousands of hours working side-by-side with artists. In 2016 Chuka Chase and Megh Vakharia started Integral Studio, an agency that built websites for everyone from SZA to Travis Scott. As they learned how fans and artists interact through those experiences, the agency expanded their services into merchandise and eventually digital marketing to help artists build sustainable businesses from their fans and how artists can develop “superfans.” In 2022, with the marketing expertise gained and the insights from fan data that they had collected since 2016, the team released the beta version of Symphony—the first marketing platform built to help creators put their fanbase growth on autopilot through its suite of smart, automated marketing tools. symphonyos.co

Announcement
08/29/2023